Rock Canyon High School's motto was my ultimate inspiration when attempting to tackle a full redesign of the school's mascot logo. Having a strong brand, especially in a school, fosters a powerful school spirit from every department. From the faculty to the parents, and of course to the school's athletics being proud to sport your High School logo does so much more than most would think.
As seniors, many of us decide to go out of our way to leave our mark on the school that shaped so many years of our lives. For me, I wanted to take this opportunity to change the visual identity for the whole school. An updated more modern look and more refined colors was just the start.
Strong, resilient and empowered. I'll always be a Jaguar. Go Jags!
